Capabilities

Customers have become more connected and advanced than ever before in history, and now demand the same from the brands they buy from. Consequently, the discipline of sales and marketing has undergone the most significant changes in recent decades, from the days of print ads and ‘Mad Men’ to the instant, 24 hour world of connectivity that now exists with platforms such as Facebook and Google. To compete, companies require a wider range of marketing capabilities to be successful in reaching, engaging and ultimately converting your customers.

Yet the classic fundamentals of marketing have not changed. Ultimately, businesses still need to find new customers, create real and lasting connections with them that result in purchases or support that is repeated.

Hussle Hub offers our partners access to over 20 sales, marketing and communications capabilities that will help them to compete more successfully in the modern market place.

We will provide clear guidance on the planning, implementation, execution and measurement of these tactics. Ensuring you are always learning about what works for your business.

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Social Media Strategy

An overarching plan on the selection of suitable social media channels, and then to maximise engagement and interactions to achieve a company’s objective. These objectives may be to generate leads, improve brand awareness or create a viral effect.

Market Research

The process of gathering, analysing and interpreting information about a specific market, competitors, product or service, so as to identify any opportunities or threats that may exist.

Social Media Support

Planning, organising and preparing all elements that are required to successfully utilise and manage social media pages. Includes content, copywriting, posting, community management and reporting.

Digital Strategy

An overarching plan on how the brand will utilise various digital platforms to achieve their business objectives and which align with the brand strategy.

Brand Strategy

Developing the over arching approach to what the brand stands for, the promises it makes and the purpose it conveys to customers.

Marketing Strategy

The overarching plan for reaching new, potential consumers and turning them into loyal customers. A marketing strategy contains the company’s value proposition, key brand messaging, target customer demographics, and other high-level elements.

Content Strategy

The overarching approach to all content that is created by the business, specifically relating to the look and feel, as well as the purpose the content will serve in achieving the business objectives. Includes both visual and written expressions of the brand.

Communication Strategy

Determining the guiding principles of the 'who', 'what', 'where', 'when' and 'why' of all communications created and shared by the brand.

Influencer Marketing

Marketing collaborations between brands and individuals, who have an audience that follow them on social media channels, and which they aim influence through the sharing of content on these channels.

Digital Marketing

Using digital technologies and platforms to fulfill marketing objectives that focus on customer acquisition, engagement and conversion.

Sales

Seeking out, cultivating and succesfully concluding opportunities for the profitable sale of goods and services.

Search Engine Optimisation

The practice of increasing the quantity and quality of traffic to a website through organic search engine results.

eCommerce

Commercial transactions that take place on digital platforms such as websites or apps. Includes the management of the digital store, content visible in that store, customer experience, delivery and returns, as well as after sales service.

Digital Advertising

Communicating a marketing or advertising message using digital platforms or mediums, which align with the brand's marketing strategy and achieve the business objectives.

Photography

The art or process of capturing images that convey a message or meaning to the viewer.

Brand Design

Designing all visible elements of a brand, that identify, communicate and distinguish the brand in consumers' minds. Includes logo, brand colours, stationary etc.

Graphic Design

The art or skill of combining text and pictures for use in brand communications, which is consistent with the brand and achieves the business objective of the message.

The art or skill of combining text and pictures for use in flyers, brochures, magazines, or books, to communicate a message or a meaning to the reader.

Videography

The art or process of capturing moving images that convey a message or meaning to the veiwer.

Visual Merchandising

Visual merchandising is presenting or displaying products in a retail environment in a way that makes them visually appealing and desirable to customers, thereby positively influencing or enhancing the sales objective of the store.

Retail Store Design

Retail store design considers the design of elements of the retail space including window displays, furnishings, lighting, flooring, music and store layout, to create a brand or specific appeal.

Website and App Development

Includes all tasks associated with developing websites and applications, including web design, content development, coding and testing, to effectively and successfully fulfill the business objective of the website or application.

Translation

Preparation and proofing of translated copy, that accurately captures the meaning and essence of the original text.

Copywriting

Preparation and proofing of written content required for various business activities, including social media posts, product descriptions, press releases, company statements, brochures etc.